Ji Mingshu's lavish spending, coupled with Junyi's bold additional investment, quickly propelled this promotional video to trending status, with reposts rapidly exceeding ten thousand.
When the staff of Old Street Impressions came across this Weibo post, a barrage of comments flashed across their screens in double-speed, full-screen overlay mode: "Wuwuwu, the lively budget is burning! Someone save the child!!!"
The art and post-production teams stormed into the office, indignantly questioning the producer: "Why would you spend the budget on such a pointless thing?"
The producer was momentarily stunned before issuing a triple denial: "I didn’t! I’m innocent! Where would we even have that kind of budget?"
After calming down and thinking it over, everyone realized there really wasn’t any.
So, was this promotion done by the designer herself? It wasn’t impossible, after all, it was well-known that the designer was the wife of Junyi’s CEO.
The CEO’s wife was so passionate about art—respect.
The rest of the staff quickly accepted this explanation and rejoiced over the unexpected surge in popularity, but the producer still found it hard to believe. To confirm, he specially called Ji Mingshu.
He simply couldn’t understand why Ji Mingshu—a designer so meticulous that she would send her legal team to negotiate four or five times over recording fees, design fees, and specific terms, fearing the production team might take even a penny from her—would willingly and selflessly "cut her wrist and bleed" after the shoot. This could easily be listed among the year’s most baffling behaviors.
During the call, the producer tactfully expressed his confusion, and Ji Mingshu tactfully responded.
After a moment of silence, the producer finally understood. To put it bluntly, her words roughly meant: "What I care about isn’t the recording or design fees—it’s my worth. Even a giveaway wouldn’t be enough. Do you think I care about the measly money you’re offering?"
Well, the CEO’s wife was so passionate about art—respect.
In ancient times, heavy rewards would always attract brave warriors.
In the 21st century, hefty prizes would always generate buzz.
It took less than half a day for the reposts of Ji Mingshu’s promotional Weibo to jump from ten thousand to a hundred thousand, and it was still racing toward two hundred thousand. The comments below were also growing rapidly.
【AWSL! The CEO’s wife in motion!】
【Beauty alert! Birkin alert!】
【Wuwuwu, it’s just a documentary! I’ll watch it! Waiting for the CEO’s wife’s next update! looking wrongedjpg)】
【A woman who possesses beauty and intelligence—and she even has money!】
【You’re wrong, she also has a devoted CEO husband. /dog head】
Although Ji Mingshu wasn’t a celebrity or an influencer, she naturally attracted attention. Having posted only this one Weibo in over half a year, it was not only repeatedly shared on Weibo but also sparked discussions about wealthy socialites across various forums.
Moreover, insiders couldn’t help but reveal: Ji Mingshu was truly a legendary spendthrift!
For that short three-minute video on Weibo, a rough version could have been filmed with just a phone stand, while a more polished one might have required an extra ring light.
But our CEO’s wife actually hired a filming team of over a dozen people, covering everything from makeup and hairstyling to lighting, angles, and editing. Every second she appeared on screen was meticulously crafted, from the strands of her hair to the tips of her toenails!
Netizens clutched their hearts and declared: "I’ll never call myself a refined girl again. I’m humbled."Ji Mingshu had actually just posted a Weibo to promote her show, but she never expected that the various spin-off revelations would sustain the hype for a solid two or three days.
By the weekend, the buzz was finally starting to die down, but then, out of nowhere, an industry insider suddenly surfaced and posted a photo of Cen Sen attending the Asia-Pacific Financial Asset Management Summit Forum some time ago.
In the photo, Cen Sen sat in the front row, wearing a custom-tailored suit and thin gold-rimmed glasses. With his legs crossed and leaning back in his chair, he exuded an elite aura, his aloof and distinguished demeanor practically overflowing from the screen.
【Okay! I acknowledge this CEO! From now on, every "domineering CEO falls in love with me" story I read has a face!!!】
【What kind of celestial-level looks do this couple have? Wuwu, the domineering CEO couple is just too good to resist!!!】
【Seriously, this domineering CEO couple should just debut as a CP! With faces, aura, and figures like these, not debuting would be a total waste!!】
Some even dug up the Weibo post Ji Mingshu made on New Year’s Eve showing off their affection, pairing the photo she posted of the two holding sparklers with this newly revealed solo front-facing photo, repeatedly hyping it up: 【Look at our CEO! All cold and indifferent during meetings, but at home, he holds hands with his wife and lights sparklers! It’s pure sugar, sisters!!!】
Some even turned his meeting photo into a meme: 【Hurry up and finish your blabbering, I need to go home and set off fireworks with my wife.jpg】
For a while, all major forums were flooded with "firework warnings."
This front-facing photo was leaked too suddenly and not through any media outlet. By the time Cen Sen found out, it had already spread far and wide.
He truly didn’t like exposing personal information in public, but after the lesson of Ji Mingshu’s Second Uncle forcibly controlling public opinion during the peak of the controversy, he didn’t order any major actions. Instead, he planned to wait for the hype to die down in a couple of days before slowly cleaning up the traces.
When Ji Mingshu heard his thoughts, she was somewhat impressed.
She had thought this old fossil’s understanding of the internet was only slightly better than her Second Uncle’s, but now it seemed he actually knew quite a bit.
Speaking of being old-fashioned, Ji Mingshu had some preconceived misunderstandings about Cen Sen.
Although Cen Sen wasn’t particularly enthusiastic about social media, he wasn’t completely clueless about online trends.
The fact that Junyi’s official Weibo was able to add rewards to Ji Mingshu’s giveaway in real time was approved by him.
Moreover, over the past few days, he had also checked Ji Mingshu’s Weibo and carefully read the comments underneath.
One comment, which didn’t have an exceptionally high number of likes, caught his attention.
【Why is the number of posts on the CEO’s wife’s Weibo different from the actual number of posts visible?】
Someone replied below: 【That’s because she set some of her posts to "visible to friends only" or "visible to self only."】
Cen Sen silently took note of this new knowledge.
Anyway, Ji Mingshu’s promotional efforts were remarkably effective. Originally, Old Street Impressions was virtually unknown, but thanks to her, it attracted a large number of young viewers.
Everyone initially just wanted to admire Ji Mingshu’s stunning looks in the show, but after one episode, they realized the documentary’s content wasn’t all that boring either.Moreover, in the specialized field of interior design, Ji Mingshu was far from being a mere pretentious figurehead who casually flaunted her status to elevate her image.
Through the program, it became evident that she truly possessed innovative ideas and strong convictions. Most commendably, throughout her journey from Designer to this documentary series, she had also learned to consider others' perspectives.
In Designer, Ji Mingshu had taken complete control, adopting a very assertive stance toward her team members.
In this program, she remained the leading force behind the renovation designs. The other designers, less extroverted in personality, often found themselves unconsciously following her lead. However, at such moments, she would pause, switch roles, and become a listener, actively seeking input from others. This quality greatly endeared her to the audience.
The premiere aired two consecutive episodes. If the first episode was relatively technical in content, the second leaned more toward everyday life, as it focused on the renovation of a residential building.
The episode began with scenes of daily life among the neighbors on Hu Street—bargaining for groceries, playing mahjong, and other authentic moments. Once the renovation theme was introduced, conflicts quickly emerged.
Elderly residents argued fiercely over the use of half a square meter of communal space.
Their debates were surprisingly philosophical, with each side holding firm to their views and refusing to yield. Ji Mingshu, the interior designer, stood in a corner for quite some time, unable to get a word in, her expression clearly conveying a sense of helplessness and vulnerability.
During this segment, the barrage of comments surged rapidly:
【Why has the CEO's wife suddenly become so adorable, hahahaha!】
【I've realized this is actually a dry humor documentary, manual doge emoji added.】
【CEO's wife: I'm a bit confused, who am I, where am I, what did I do wrong?】
【CEO's wife: Dear uncles and aunties, please stop arguing, I'll buy this half square meter myself!!】
After the premiere, the program received considerable praise, with viewership and discussion rates far exceeding the producers' expectations.
Ji Mingshu once again gained a wave of new fans, quietly amassing a following of three million.
Meanwhile, the reality dating web series featuring Gu Kaiyang had already aired its third week.
Naturally, dating shows offered more topics for discussion than documentaries, and the first episode had generated significant online buzz.
In the two episodes aired over the previous two weeks, Gu Kaiyang had neither been favored by the male participants nor particularly popular with the audience.
This was because Gu Kaiyang spoke little, often observing quietly in the background. While the other female participants subtly or overtly expressed interest in the men they liked, Gu Kaiyang projected an attitude of "I don't need a boyfriend" or "I'm not interested in any of them," coming across as more of a bystander.
However, after the latest third episode revealed the participants' backgrounds, Gu Kaiyang's image underwent a complete 180-degree reversal.
This quiet, unassuming woman turned out to be the deputy editor of Zero Degree!
Additionally, some viewers discovered a delightful surprise in the behind-the-scenes clips: the fourth male participant, set to appear in the next episode, seemed to have a romantic storyline with Gu Kaiyang.
Online, people eagerly dissected every clue and detail, discussing them tirelessly. However, the show's progress lagged far behind reality.
By the time filming concluded, Gu Kaiyang had not successfully paired up with anyone—she had rejected Zhou Jiaheng's final confession.
Of course, the actual situation was not quite as it seemed—
In reality, Gu Kaiyang had developed quite a fondness for Zhou Jiaheng, the newly added fourth male participant and an old acquaintance. However, Zhou Jiaheng simply did not feel the same way about her.Zhou Jiaheng preferred gentle, petite girls. Gu Kaiyang, an independent and strong career woman, was completely opposite to his ideal type. They could be friends, but not lovers.
As for the man's confession and the woman's rejection at the end of the show, it was merely a prearranged script with the production team to save the woman's face.
After the show ended, Gu Kaiyang felt down for a few days because of this.
Jiang Chun couldn't understand it at all: 【Why follow the script? Just accept his confession! Confuse him!!!】
Gu Kaiyang: 【?】
Gu Kaiyang: 【Sis, that's too brutal.】
Like Jiang Chun, Ji Mingshu also couldn't understand. In her eyes, her best friend was the best woman in the world! How could any man not be attracted to her?! Especially someone like Zhou Jiaheng! She couldn't wrap her head around it and secretly planned to go to his company to cause trouble.
Gu Kaiyang seemed to read her mind. Before Ji Mingshu could act, she outright told her not to take personal revenge on Zhou Jiaheng, saying things like feelings can't be forced.
Ji Mingshu was still upset. Since she couldn't bother Zhou Jiaheng, she had to take it out on Cen Sen instead.
Cen Sen had no idea about the progress between Zhou Jiaheng and Gu Kaiyang. After being inexplicably picked on for two days, he thought Ji Mingshu was in a bad mood because her period was coming soon.
Ji Mingshu's period always dragged on for about a week. Thinking he wouldn't be able to get close to her for a week, Cen Sen arranged intensive aerobic exercise before her period.
Ji Mingshu felt like she had dug her own grave and buried herself alive. She thought she was quite something.
When she woke up in the morning, she felt completely drained. Even though Cen Sen had already prepared breakfast, she was still in a paralyzed state. He had to help her with everything—brushing her teeth, washing her face, and getting dressed.
Even when going downstairs for breakfast, she habitually acted spoiled and asked to be carried. And she was carried downstairs in an embarrassing position—facing him with her legs wrapped around his waist.
Since they were already this clingy, she didn't mind being even more so. Throughout breakfast, she sat on Cen Sen's lap, playing with her phone while he fed her.
Everything was going fine at first, and Cen Sen seemed to enjoy the feeding process. But after taking a sip of plain milk, Ji Mingshu suddenly felt a bit overwhelmed. The faint milky smell instantly churned her stomach. Without a word of explanation, she put down her phone, hurriedly got off his lap, and rushed straight to the bathroom.
Cen Sen didn't think much of it, assuming she had diarrhea. Glancing at the phone she left on the table, he picked it up and took a look.
At that moment, Ji Mingshu's phone was on her Weibo interface, showing that she had just posted a new Weibo visible only to herself.
【I love my husband so much! I love it when he carries me! /shy/shy/shy】
Cen Sen paused for a moment, recalling the questions he had seen in her comments before, and instinctively scrolled down.
【How can that jerk not like our Gu Gu! So angry! Birds of a feather flock together, so Cen's Sensen is also a jerk!】
【Sigh, why haven't I gotten pregnant yet qvq】
【Third day on a business trip, miss him miss him miss him TVT】
【Sometimes I feel so lucky, I hope we can stay together forever o.o!】
...
The earliest private Weibo visible only to herself dated back to her confession during the New Year, followed closely by her slightly more reserved public New Year's Eve post showing off their affection.【Ahhhhh he said he likes me! This must be the happiest day of my life! I, Ji's Shushu, am definitely the luckiest little fairy in the world!!!】
Seeing this, Cen Sen smiled.
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